For Your Reading Pleasure: A Hallyu Bibliography, Part 8: KOREAN DRAMA VIEWERSHIP and HABITS

Kaetrena Davis Kendrick, M.S.L.S.

University of South Carolina Lancaster

Welcome to Part 8 of my ongoing series of bibliographic entries about Hallyu.   These entries are listed by year, not by author (TIP: If you know about a title or author and you want to see if it’s included in this listing, use the CTRL + F function).

To learn more about my searching parameters, information-gathering processes, and your ability to access these items, see my earlier essay titled For Your Reading Pleasure: Introducing A Hallyu Bibliography.”  Click for Part 1 , Part 2, Part 3, Part 4,  Part 5 , Part 6, and Part 7 of the bibliography.

Photo credit: Glenn Carstens-Peters, Pixabay.

This is a working post, so if you would like to submit items to this list or to the bibliography, please contact me directly at

NOTE:  In order to make it easier to locate authors (and where possible), I’ve modified these APA Style citations by adding full author names where possible.

Lee Minu and Chong Heup Cho. (1990/2003). Women watching together: An ethnographic study of Korean soap opera fans in the United States. In Gail Dines and Jean M. Humez (eds.) Gender, race  and class in media. Thousand Oaks: Sage Publications. 

Kim, Youna. (2002). Women, television and everyday life: Korean women’s reflexive experience of television mediated by generation and class. Thesis, University of London.

Park, Jung-sun. (2004). Korean American Youths’ Consumption of Korean and Japanese TV Dramas and Its Implications. In Koichi Iwabuchi (Ed.) Feeling Asian Modernities: Transnational Consumption of Japanese TV Dramas.  Pp. 275-300. Hong Kong: Hong Kong University Press.

Park, Sora. (2004). China’s Consumption of Korean Television Dramas: An Empirical Test of the “Cultural Discount” Concept’, Korea Journal 44: 265–90.

Han, Kyung-Koo. (2006). From housewives to butterflies: Hallyu and the fantastic journey to Korea. Korea Journal, 46(2): 269-274.

Kwon, Dong Hwan. (2006). Is it too early to talk about “Hallyu” in the Phillipines? Koreanovela and its reception among Filipino audience. Cultural Space and Public Sphere in Asia

Shim D. (2006). Korean women television viewers in Singapore. Cultural Space and Public Sphere in Asia. 

Kim, Dae Do and Su Na Mi. (2007). Consuming Korean TV Dramas in China: Analysis of a new cultural flow, “Hanryu”, in the Asian context. pp. 233-261.  

Lin, Angel and Avin Tong.  (2007). Crossing boundaries: male consumption of Korean TV dramas and negotiation of gender relations in modern day Hong Kong. Journal of Gender Studies, 16(3): 217-232.

Shim, D. (2007). Korean wave and Korean women television viewers in Singapore. Asian Journal of Women’s Studies, 13(2): 63-82.

Hirata, Yukie. (2008). Touring ‘Dramatic Korea’: Japanese women as viewers of Hanryu dramas and tourists on Hanyru tours. In C.B. Huat and K. Iwabuchi (Eds.) East Asian Pop Culture: Analyzing the Korean Wave. pp. 143 – 156.. Aberdeen: Hong Kong University Press. (see also, Tourism)

La Torre, Nichole S. (2008). Hallyu: Discourses of Korean drama viewership in China. Thesis. Accessed 7 December 2016 from

Kim, Do Hyun et al. (2009). Television drama, narrative engagement and audience buying behavior: The Effects of Winter Sonata in Japan.The International Communication Gazette, 71(7): 1-17. Accessed 7 December 2016 from 

Lee, Soobum and Hyejung Ju. (2010). Korean television dramas in Japan: Imagining “East Asianness” and consuming “nostalgia.” Asian Women, 26(2): 77-105. 

Chan, Brenda. (2011). Of prince charming and male chauvinist pigs: Singaporean female viewers and the dream-world of Korean television dramas. International Journal of Cultural Studies, 14(3): 291-305.doi: 10.1177/1367877910391868

Hung Jen Su, Yu-An Huang, Glen Brodowsky & Hyun Jeong Kim. (2011.) The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers. Tourism Management, 32(4): 805-814.

Hien, Phan Thi Thu. (2012). Feminitive attraction of Hallyu (Korean Wave) in Southeast Asia. University of Social Sciences. Accessed 7 December 2016 from

Lee, Sangjoon. (2012). From diaspora to Drama Fever: Consuming Korean dramas in North America. Presented at the Nam Center for Korean Studies’ Hallyu 2.0: The Korean Wave in the Age of Social Media Symposium. (Watch video of this presentation)

Chuang, Lisa M. & Hye Eun Lee. (2013). Korean wave: enjoyment factors of Korean dramas in the U.S. International Journal of Intercultural Relations, 37(5): 594-604.

Kuotsu, Neikolie. (2013). Architectures of pirate film cultures: encounters with the Korean wave in “Northeast” India. Inter-Asia Cultural Studies, 14(4): 579-599.

Yoo, Jae-woong, Samsup Jo, and Jaemin Jung. (2014). The effects of television viewing, cultural proximity, and ethnocentrism on country image. Social Behavior & Personality: an international journal, 42(1):89 – 96. 

Ade Muana Husniati, Maryam. (2016). Adolescents, Korean dramas, and local wisdom. Proceeding of the 3rd Conference on Communication, Culture, and Media Studies. Accessed 7 April 2020 from

Ruslan, Norbaiduri & Latif, Siti Sakinah Abdul. (2016). Malay women readings of Korean drama. Journal of Education and Social Sciences, 4(June): 343-365.

Hartzell, Kathryn Grace. (2019). Melodramatic and formulaic: The global appeal of Korean television dramas. Thesis, Georgetown University. Accessed 7 April 2020 from

Vinco, Alessandra & Mazur, Daniela. (n.d.). Fans, hallyu, and broadcast TV: The case of the K-drama “Happy Ending” pioneering in Brazil. Accessed 7 April 2020 from

Happy Reading!

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