For Your Reading Pleasure: A Hallyu Bibliography Part 2: BUSINESS and ECONOMICS

Kaetrena Davis Kendrick, M.S.L.S.

University of South Carolina Lancaster

Welcome to Part 2 of my ongoing series of bibliographic entries about Hallyu. From here on, entries will be arranged by SUBJECT rather than format (e.g., books).  These entries are listed by year, not by author (TIP: If you know about a title or author and you want to see if it’s included in this listing, use the CTRL +F function).

To learn more about my searching parameters, information-gathering processes, and your ability to access these items, see my earlier essay titled “For Your Reading Pleasure: Introducing A Hallyu Bibliography.”

Photo credit: Pixabay.

This is a working post, so if you would like to submit items to this list or to the bibliography, please contact me directly at

NOTE:  In order to make it easier to locate authors (and where possible), I’m modifying these APA Style citations by adding full author names where possible.


Ha,  Y.  G.  (2006).  The  plans  for  Korean  entertainment  businesses  concerning  with the  Korean  Wave.  KBI  Focus,  6(17),  6-17

Lee, Jong-ho and Ok, Jung-won and Woo, Do-kang. (2007). The Study on relationship of structure among brand equity factors of hallyu. Business and Economy Studies, 25: 73-96.

Yoon, Jung Keun. (2009). A case of slavery contract between singers and agency in Korea: 2009 KaHap2869. The Asian Business Lawyer, 5(123): 123-? Accessed 4 April 2012 from (partial scan).

Wenqing, Ji. (2009). Referring Korean experiences to enable the Chinese wind to outdo the “Korean Wave.”

Tsai, Patricia. (2013). Discovering the full potential of the 360 deal: An analysis of the Korean pop industry, Seven-Year Statute, and Talent Agencies Act. UCLA Entertainment Law Review, 20(2): 323-349.

Kim, Su-jeong. (2013). A second ‘Dae Jang Geum’ unlikely with export strategies alone. Korea Focus, December: 1-4.

Kwan, Martin. (2018). The Human Rights implications of a contractual ‘No Dating’ clause in the entertainment industry in Asia. Retrieved from


Ha, Bongjoon. (2006). Developing research framework and scales for the Korean Wave’s effects: An application in Malaysia. Broadcast International Seminar on Southeast Asia and Korea, 7:1-87.)

Jung, H. (2006). The effects of consumer’s perception of Korean wave (Hallyu) on Korean product purchase and country image in Chinese market. Journal of Consumer Studies, 17(3): 79-101. (see also, Culture)

Doshisha, Yagi. (2008). International cultural exchange and economic impact. Accessed 29 March 2012 from[1].pdf

Huang, Xiaowei. (2009). Korean wave – the popular culture, comes as both cultural and economic imperialism in the East Asia. Asian Social Science, 5(8). Accessed 2 November 2011 from

Lee, J-Y. (2009). Contesting the digital economy and culture: digital technologies and the transformation of popular music in Korea. Inter-Asia Cultural Studies, 10(4): 489-506.

Oh, I. (2009). Hallyu: the rise of transnational cultural consumers in China and Japan. Korea Observer, 40(3): 425-459. 

Ha, Bongjoon. (2010).  Developing research framework and scales for the Korean Wave’s effects: An application in Malaysia. Malaysian Journal of Media Studies, 12 (1): 53-60. Accessed 24 August 2012 from,%20Bongjoon.pdf

Kim, Myung Oak and Sam Jaffe. (2010). The Korean wave: ebbing or flowing? In M.O. Kim and S. Jaffe The new Korea: An inside look at South Korea’s economic rise. pp. 163- 174, Accessed 26 April 2013 from’s%20Economic%20Rise.pdf

Ahn, Shin-Hyun. (2011). Girls’ Generation and the New Korean Wave. SERI Quarterly, 4(4): 80-86.

Seo, Min Soo. (2012). Lessons from K-pop’s global success. SERI Quarterly, 5(3): 60-66.

Kim, Su-jeong. (2013). A second ‘Dae Jang Geum’ unlikely with export strategies alone. Korea Focus, December: 1-4.

Wen, Zhang. (2015). K-beauty, K-cafes, and K-pop: The economic and social influence of transnational culture in China. Retrieved from

Chen, Steven. (2016). Cultural technology. International Marketing Review, 33(1): 25-50.

Huh, Chan-guk & Wu, Jie. (2017). Do hallyu exports promote Korea’s consumer goods exports? Emerging Markets Finance, 53(6): 1388-1404.

Kim, Hun Shik. (2018). When public diplomacy faces trade barriers and diplomatic frictions: The case of the Korean wave. Place Branding & Public Diplomacy, 14(4): 234-244.

Ochieng, Haggai Kennedy & Kim, Sungsoo. (2019). Cultural exchange and its externalities on Korea- Africa relations: How does the Korean wave affect the perception and purchasing behavior of African consumers? East Asian Economic Review, 23(4): 381-407.

Kim, Jeong Gon and Se Young Ahn. (n.d.). Patterns and impacts of Korea’s cultural exports: Focused on East Asia. Accessed 22 August 2012 from

Happy Reading!

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