CONFERENCE ABSTRACT: Hallyu America! The Global Flow of K-pop @ Binghamton University

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Manse in the USA!: What K-pop Means in the United States

April 12, 2013 ♦ Binghamton University

Crystal S. Anderson, PhD ♦ Elon University

Despite its status as a subculture, Korean popular music of the Hallyu era (K-pop) has a significant cultural impact in the United States. Combining elements of Korean and other cultures, it appeals to fans of varying ages and ethnicities. Using surveys and analysis of online K-pop culture originating in the United States, this paper will show that hybridization explains the appeal of and the backlash against K-pop. K-pop appeals to American fans because it is simultaneously similar to and different from American popular culture. American fans recognize elements of American culture and they embrace Korean cultural elements. At the same time, critiques of K-pop in the United States target those very elements, mocking K-pop and its fans for the ways they diverge from mainstream American cultural norms. For many in the United States, K-pop represents a complex negotiation with a Korean global culture.

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