Preliminary results from an academic study on individuals who have been fans of K-pop five years or longer reveals the appeal of both new and veteran groups and a focus on vocals and choreography. 192 responses collected between September 9, 2016 and November 7, 2016 are in response to the query, “Please list your bias (i.e. favorite) K-pop groups and solo artists and briefly explain why you like them.” The entire dataset can be accessed here.
Survey results suggest that BABYs, fans of the male K-pop group B. A.P, like the group because of its uniqueness, music and the extramusical activities of the members. These results come from the FAVORITE ARTIST: KARTIST3YR DATASET, part of the 3Year Korean Popular Music Survey. This data note is based on a small sample of 11 respondents.
Respondents point to the way that B.A.P differs from other K-pop “idol” groups. One noted that “they have a different feeling to the Kpop industry” and another stated that “they don’t just have a pretty-boy sound.” This can be seen from their debut song, “Warrior.”
Respondents also referred to the group’s musical ability. One stated, “They have a wide variety of types of songs (‘Coffee Shop’ is mellow, ‘Hurricane’ is dance and ‘Badman’ is just hard).” Another stated, “They clearly have a passion for music and the music they make, even sometimes getting involved with its creation.”
Several respondents noted the activities of the members beyond music making. One respondent noted, “They’re having a concert because of their charity works. They have the heart of helping others despite . . . their busy schedules.” Another stated, “The leader participates in helping children and the fans also participate in actions [by] UNICEF.”
“FAVORITE ARTIST: KARTIST3YR DATASET,” KPOPCULTURE, accessed December 1, 2016, http://kpop.omeka.net/items/show/695.
TSENT 2008. “B.A.P – WARRIOR (워리어) M/V.” YouTube. 25 Jan 2012. https://youtu.be/5tLooPlf2Sw, *(9 Dec 2016).
Most people assume that the only audience for modern Korean popular music (K-pop) is teenagers. As a result, they also assume that K-pop music lacks longevity. However, the presence of longtime fans suggests that K-pop remains appealing to some fans for years. The existence of adult fans challenges the notion that K-pop only appeals to teenagers. This multiple case study seeks to understand why individuals remain K-pop fans for years and why adults find K-pop appealing. For three years, I will be asking questions about these atypical fans of K-pop. This survey contains several open-ended and multiple-choice questions that ask how fans see themselves and ask about their K-pop music preferences and fan activity. Please take the survey!
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KPK: Kpop Kollective is the oldest and only aca-fansite for modern Korean popular music (K-pop). Established in 2010, it has developed into a community of practice and a thematic research collection centered on K-pop. Kpop Kollective promotes the public’s understanding of contemporary Korean popular culture, creates resources and provides analysis and context on K-pop from a global perspective.
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