See on Scoop.it – Hallyu

Jun Ji-hye reveals the diplomatic benefits of Hallyu.

This article shows how international interest in Hallyu invovles an interest in Korean culture as well, prompting some to go so far as to visit the country. K-pop and Kdrama encourage an interest in Korean language, culture and history.  Also, this established interest may also curb what Moore describes as a tendency for “Ugly American” behavior.

See on www.koreatimes.co.kr