Catching the Korean wave | BusinessWorld Online Edition

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Another take on global Hallyu, this time from the Philippines, which has a large Hallyu following.  Significantly, Hallyu needs to be studied within the cultural context of the respective countries. This article shows that Philippine popular culture provides a unique cultural context for Hallyu culturla production, like Kdramas. Rina Jimenez-David notes that emotion plays a large part in the appeal of Kdramas.  This article also explores the possibility of using the South Korean model of supporting culture.

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