Spotify, YouTube and the Shaping of the K-pop Listening Audience

Spotify has become a benchmark for measuring K-pop success, but it limits the growth of the K-pop listening audience. Despite changes in its algorithm, YouTube remains the place to develop and grow as a K-pop listener because of the input of other K-pop fans. Spotify is recognized for spearheading the music streaming revolution, changing the…

Is K-pop Fandom Becoming Less Visible and More Fragmented?

Online platforms have been a major force propelling the spread of K-pop globally, but are shifts in how they are deployed contributing to a more insular fandom? When you ask K-pop fans about their journey into K-pop, YouTube usually features prominently. Over the last few years, K-pop fans have been treated to content by companies…

Why Is KPK on YouTube?

As you probably know, KPK does Hallyu. Most international fans of Kpop and Kdrama access their Korean popular through the Internet in general, and YouTube in particular. We know that’s where you are watching Hello Baby and Happy Together! We go where fans go, so we’re now on YouTube! Check out the KPK Channel! Like…