Spotify has become a benchmark for measuring K-pop success, but it limits the growth of the K-pop listening audience. Despite changes in its algorithm, YouTube remains the place to develop and grow as a K-pop listener because of the input of other K-pop fans. Spotify is recognized for spearheading the music streaming revolution, changing the…
Tag: youtube
Is K-pop Fandom Becoming Less Visible and More Fragmented?
Online platforms have been a major force propelling the spread of K-pop globally, but are shifts in how they are deployed contributing to a more insular fandom? When you ask K-pop fans about their journey into K-pop, YouTube usually features prominently. Over the last few years, K-pop fans have been treated to content by companies…
Streams and Views: What the History of Music Charts Can Tell Us About Popularity and K-pop
Increasingly, K-pop songs are being measured outside of South Korea by chart performance. This relatively new development puts greater emphasis on using charts as metrics for popularity, which some equate with music value. However, such metrics are not neutral, and obscure other ways of ascertaining popularity among K-pop listeners. While subcultures in several countries have…
“Do Not Re-Upload” and Other Meaningless Phrases Used in Kpop Fan Content Production
Kaetrena Davis Kendrick, M.S.L.S. University of South Carolina Lancaster “Do Not Re-Upload! If we found [sic] out that the — clip is re-uploaded, we won’t share a — clip again!” – Seen on YouTube (video uploaded on December 18, 2011). “Credits and shot by b——y. For foreign fans: Please DO NOT modify the film and DO…
Why Is KPK on YouTube?
As you probably know, KPK does Hallyu. Most international fans of Kpop and Kdrama access their Korean popular through the Internet in general, and YouTube in particular. We know that’s where you are watching Hello Baby and Happy Together! We go where fans go, so we’re now on YouTube! Check out the KPK Channel! Like…
KPK: Kpop Kollective 