Noona, Unnie, Oppa, Hyung: Research Shows Adults Like K-pop For The Music

Crystal S. Anderson, PhD Elon University Academic research suggests adults like K-pop for a variety of reasons, the chief of which is music.  These findings complicate assumptions about the identity of international K-pop fans and their preferences.  According to 638 responses among 18- to 30-year-olds from around the world, other top reasons include choreography and…