Spotify has become a benchmark for measuring K-pop success, but it limits the growth of the K-pop listening audience. Despite changes in its algorithm, YouTube remains the place to develop and grow as a K-pop listener because of the input of other K-pop fans. Spotify is recognized for spearheading the music streaming revolution, changing the…
Tag: streaming
Streams and Views: What the History of Music Charts Can Tell Us About Popularity and K-pop
Increasingly, K-pop songs are being measured outside of South Korea by chart performance. This relatively new development puts greater emphasis on using charts as metrics for popularity, which some equate with music value. However, such metrics are not neutral, and obscure other ways of ascertaining popularity among K-pop listeners. While subcultures in several countries have…