The Music of 2PM

by Crystal S. Anderson, PhD 2PM’s albums consistently blend R&B-inspired tracks and party songs. Reviewers do not have consensus on 01:59PM (2009), 2PM’s first album, and Go Crazy (2014). Critical response to the first album suggests that the group was still looking to establish its sound and make use of the individual talents of its members.  Reviewers liked the…

Shinhwa: Music and Video

By Crystal S. Anderson, PhD Associate Professor of English, Longwood University Shinhwa’s longevity is in part due to the quality and consistency of their music production seen in their comeback releases. The Return is Shinhwa’s highly anticipated release following a four-year hiatus. Overall, critics note a  dual nature to the album, juxtaposing the classic sound of the…

Global Promotional Strategies in K-pop

by Crystal S. Anderson, PhD Globalization remains key to K-pop’s spread around the world, but it is not one size fits all. As time goes on, Korean agencies adopt a range of promotional strategies to spread K-pop throughout the world. It is not secret that K-pop utilizes globalization. Writers have sought to identify singular strategies…

Not the Only One: Multi-Fandoms and K-pop

  Crystal S. Anderson, PhD Associate Professor of English, Longwood University Can’t decide which K-pop group or artist is your favorite? You are not alone! Global fans of K-pop tend to support several groups and artists at the same time, while their Korean counterparts tend to support only one group or artist. But why? And which…

Data Drop: Preliminary Results for Study on Longtime and Adult K-pop Fans

Crystal S. Anderson, PhD Associate Professor of English, Longwood University Preliminary results from an academic study on individuals who have been fans of K-pop five years or longer reveals the appeal of both new and veteran groups and a focus on vocals and choreography. 192 responses collected between September 9, 2016 and November 7, 2016 are…

Mini Data Note: Why Fans Like B.A.P!

Crystal S. Anderson, PhD Associate Professor of English, Longwood University Survey results suggest that BABYs, fans of the male K-pop group B. A.P, like the group because of its uniqueness, music and the extramusical activities of the members. These results come from the FAVORITE ARTIST: KARTIST3YR DATASET, part of the 3Year Korean Popular Music Survey. This data note is…

Last Fans Standing: A Multiple Case Study of Longtime and Adult K-pop Fans

Crystal S. Anderson, PhD Associate Professor of English, Longwood University This survey has been revised! Click here for new survey!!! Most people assume that the only audience for modern Korean popular music (K-pop) is teenagers. As a result, they also assume that K-pop music lacks longevity.  However, the presence of longtime fans suggests that K-pop…

Kpop Kollective: Saving Kpop, One Profile at a Time

KPK: Kpop Kollective is the oldest and only aca-fansite for modern Korean popular music (K-pop). Established in 2010, it has developed into a community of practice  and a thematic research collection centered on K-pop.  Kpop Kollective promotes the public’s understanding of contemporary Korean popular culture, creates resources and provides analysis and context on K-pop from a global perspective.

Fandom Case Study: Girls’ Generation (SNSD)

  Crystal S. Anderson, PhD Associate Professor of English, Longwood University Finally, the first fandom case study is complete on KPopCulture! Girls’ Generation (SNSD) Fandom Case Study contains an introduction to the discourse surrounding the group, which captures the difference between the way fans view the female group and the way commentators view the group: Nevertheless, the…

Fan Commentary: Yoon Mi Rae and Sony Pictures

The recent legal entanglement between Yoon Mi Rae (also known as Tasha) and Sony Pictures prompted K-pop fans to express their opinions about copyright, permission and global corporations. In “Yoon Mi Rae to Take Legal Action Against Sony Pictures for Using Her Song in ‘The Interview’ Without Permission,” Soompi writer kiddy_days writes that Yoon, legendary…