Crystal S. Anderson, PhD, will be presenting as part of the panel, Deconstructing Cultural Boundaries: K-pop’s Participatory Culture in the Digitally Networked Era with scholars Dal Yong Jin, Seok-Kyeong Hon and Jee Wong Lee, Ju Oak Kim and Wonjung Min at the 2019 International Communications Association Conference (#ica19) in Washington, DC on Monday, May 27, 2019, 8:00 – 9:15 a.m. in Fairchild (Washington Hilton, Terrace Level).
Her presentation, ” ‘U Go Girl’: Transcultural Fandom and K-pop Girl Groups,” focuses on female fans of K-pop girl groups. See the abstract below:
Much of the scholarship on Korean pop girl groups focuses on the perceived uniformity of the members of the groups, the appeal of the female members to men and the affinity between female fans in Korea and Asia and the members of the groups. However, with the continued global spread of K-pop comes increased transcultural fan engagement. This paper seeks to discern the appeal of K-pop girl groups for global fans. Analyzing music videos and qualitative survey data, this paper argues that K-pop girl groups emulate a range of concepts which global fans find empowering and visual aesthetics that fans find appealing. Such appeal is significant because it challenges the dominance of a white, Western standard of beauty and female celebrity. The way that “idols” invite fans to participate in engagement encourages fans to see them as more approachable as compared to Western celebrities.