The Quantification of K-pop

Numerical data dominates the discourse around K-pop. In order to get a fuller view, we need to contextualize those numbers with other kinds of information in order to understand K-pop’s worldwide appeal. With the focus on awards, streams, views and tweets, numbers lead the way we talk about K-pop. 2020 has seen K-pop venture into…

New K-pop Stans, Here’s What You Missed: Fan Favorites, 2012-2015

The K-pop fandom landscape has changed in the past few years. Data suggests that the general K-pop “idol” fandom is more divided than it was less than 10 years ago and challenges some widely held notions about the preferences of global K-pop fans. With the expansion of K-pop globally has come increased division among the…

Data Drop: Preliminary Results for Study on Longtime and Adult K-pop Fans

Crystal S. Anderson, PhD Associate Professor of English, Longwood University Preliminary results from an academic study on individuals who have been fans of K-pop five years or longer reveals the appeal of both new and veteran groups and a focus on vocals and choreography. 192 responses collected between September 9, 2016 and November 7, 2016 are…