Spotify has become a benchmark for measuring K-pop success, but it limits the growth of the K-pop listening audience. Despite changes in its algorithm, YouTube remains the place to develop and grow as a K-pop listener because of the input of other K-pop fans. Spotify is recognized for spearheading the music streaming revolution, changing the…
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Beyond K-pop as Industry
K-pop has garnered attention in recent months over developments in major companies as well as opinions on the future of the industry. However, K-pop’s impact goes beyond the economic. In the last few months, K-pop company SM Entertainment generated headlines in media beyond Korea about the shakeup in its leadership. Major U.S. outlets that rarely…