Crystal S. Anderson, PhD Associate Professor of English, Longwood University Finally, the first fandom case study is complete on KPopCulture! Girls’ Generation (SNSD) Fandom Case Study contains an introduction to the discourse surrounding the group, which captures the difference between the way fans view the female group and the way commentators view the group: Nevertheless, the…
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Beyond K-pop as Industry
K-pop has garnered attention in recent months over developments in major companies as well as opinions on the future of the industry. However, K-pop’s impact goes beyond the economic. In the last few months, K-pop company SM Entertainment generated headlines in media beyond Korea about the shakeup in its leadership. Major U.S. outlets that rarely…