Image: Pixabay

Colors and Consequences: Branding and Fandom in K-pop

While recent reports about arguments over K-pop fanclub colors may seem superficial, they reveal the value of branding for group promotion as well as the emotional relationship between K-pop groups and their fans. The ire of fans of Shinhwa (one of the oldest K-pop groups and the longest-running K-pop group with original members) was raised…

Don’t Call It A Comeback: Old School K-pop and Its Fans

Often believed to appeal only to teenagers, K-pop is experiencing a trend with old school groups making successful comebacks. Some believe that K-pop has a short shelf life.  Several point to the “five-year curse,” a trend where male K-pop groups break up or disband, often in the face of mandatory military service in Korea. Others…

iFans Case Studies Status Update

If you keep with research on K-pop, you may be aware of the iFans: Mapping Kpop’s International Fandom project.  The surveys that make up the qualitative studies seek to understand how the fandoms differ from one another and their relationship to the groups they support. K-pop fans know that the fandoms are unique. Because they…

iFans: Mapping Kpop’s International Fandom

IFANS: Mapping K-pop’s International Fandom is a scholarly research project that examines global fan attitudes and activities through surveys, collection of information on online communities and analysis of websites.  Crystal S. Anderson, PhD (Elon University) is the Principal Investigator of the studies and Curator of the iFans project site.