Survey results suggest that ReVeluv, fans of the female K-pop group Red Velvet, like the group because of its versatile concepts, its music and the personalities of the members. These are preliminary findings from the U Go Girl: The K-pop Girl Group Fan Study and are based on responses from individuals who identified Red Velvet as one of their favorite groups.
Out of a sample of 270, 15% of respondents identified Red Velvet as one of their favorites, making the group the most favorite girl group of the sample. Almost all of the respondents were women and represent a range of races/ethnicities from around the world.
Like other fans of K-pop girl groups, fans of Red Velvet like the variety of concepts. One respondent noted: “They can do cute concepts and out-of-the-box concepts and do sexier concepts yet it all fits their image. They are capable of pulling off so much, and I like seeing all the different concepts.” However, several ReVeluvs specifically pointed to Red Velvet’s unique dual-concept. One responded noted: “I also love the dual concept system they have going on. The Red side is bright and has a pop sound while the Velvet side is more R&B. I feel that they have a song for any of my moods.”
Observers of K-pop girl groups often point to their appearance, but fans of Red Velvet indicated that they also liked the music of the group, particularly the diversity of their music. One responded noted: “I just love their music. They’re one of the most diverse girl groups in my opinion. They’ve tried so many genres and really nailed all of them!” Fan also revealed their familiarity with Red Velvet’s music. Some, like this respondent, pointed to B-sides: “Their title tracks alternate in this way, giving fans variety, while they also get really amazing B-sides. Each member is really vocally talented, matching the amazingly well-produced music without disappointment.” Other respondents pointed to the group’s entire discography: “I love how diverse they are and their discography is one of the best if not the best in K-pop.”
Respondents pointed to a genuine quality to the members and their interactions. One respondent noted: “The members all love each other so much, and I love when you can see the chemistry between group members. The girls also genuinely care about the fans and I love that connection.” Others, like this respondent, liked how the members seemed genuine: “I think they are also very genuine, not playing up their personalities or bond and being open about their difficulties and struggles without exploiting them for popularity.”
“Idols’ Idea Types Compilation: Red Velvet.” Kpopmap. 30 Aug 2018. https://www.kpopmap.com/idols-ideal-types-red-velvet/ (12 Apr 2019).
Jenirus. “Red Velvet – Somethin Kinda Crazy [Eng/Rom/Han] Picture + Color Coded HD.” YouTube. 11 Jun 2015. https://youtu.be/G3c6aO-O_4A (12 Apr 2019).
SMTOWN. “Red Velvet 레드벨벳 ‘Bad Boy’ MV.” YouTube. 29 Jan 2018. https://youtu.be/J_CFBjAyPWE (12 Apr 2019).
Mini Data Note: Why Fans Like Red Velvet by Crystal S. Anderson, PhD is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.