CONFERENCE ABSTRACT: 2013 Popular Culture Association/American Culture Association (PCA/ACA)

Hybrid Hallyu: The American Soul Tradition In K-pop

2013 Popular Culture Association/American Culture Association (PCA/ACA)

Washington, DC • March 27-30, 2012

Crystal S. Anderson, Ph.D. • Elon University

Hallyu (Korean wave), a Korean cultural movement directed towards global audiences, represents hybrid and transnational sensibilities.  Ever since the debut of Seo Taiji and the Boys in 1992, Korean popular music (K-pop) has been influenced by American soul and R&B.  This paper examines the soul tradition in contemporary K-pop by interrogating the adoption and adaptation of the genre by several K-pop groups.

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