Tag Archive | international fans

The ‘K’ in K-pop: Research Finds Korean Language, Culture Appeals to Global Fans

By Crystal S. Anderson, PhD Elon University (U.S.) Most people identify K-pop by its use of Korean language and culture. Some see these as obstacles to the spread of K-pop worldwide.  However, 142 responses by 18-to 30-year-olds show that Korean culture, and especially Korean language, appeals to global fans.  These responses are part of a […]