Tag Archive | BTOB

Like Vs. Love: Research Reveals Degrees of Attachment Among K-pop Fans

K-pop is well-known for┬áthe introduction of new groups, even while established groups continue to thrive. But are fans fickle in their K-pop choices? Do they abandon older groups for newer groups? Research suggests that while K-pop fans readily accept new groups, they have a deeper connection with veteran groups. These conclusions are based on data […]