You are currently browsing the tag archive for the ‘aziatix’ tag.
If you keep with research on K-pop, you may be aware of the iFans: Mapping Kpop’s International Fandom project. The surveys that make up the qualitative studies seek to understand how the fandoms differ from one another and their relationship to the groups they support. K-pop fans know that the fandoms are unique. Because they have detailed knowledge of the groups they support, they provide a unique perspective on the appeal of their respective groups. Too often, commentators make assumptions about K-pop fans, while the iFans studies goes to the source: the fans.
As the chart above shows, fans of 2NE1 and BigBang have participated the most in the surveys, while fans of Shinhwa and Aziatix have participated the least. Other groups with high participation rates include SHINee and TVXQ, while other groups with low participation rates include Epik High and f(x).
These participation rates are interesting, because groups like Super Junior and Girls’ Generation have very active global fandoms, yet those numbers are not reflected in participation rates. Rates may not reflect all fans, just fans who are likely to take (and complete) a survey. Participation rates may be affected by the activity of the groups.
The iFans Case Studies survey is still active, and now, individuals can take the survey for multiple or individual groups.
Now that a good deal of data has been collected, look for new research reports on what K-pop fans say about their favorite groups!
Hybrid Hallyu: The American Soul Tradition In K-pop
2013 Popular Culture Association/American Culture Association (PCA/ACA)
Washington, DC • March 27-30, 2012
Crystal S. Anderson, Ph.D. • Elon University
Hallyu (Korean wave), a Korean cultural movement directed towards global audiences, represents hybrid and transnational sensibilities. Ever since the debut of Seo Taiji and the Boys in 1992, Korean popular music (K-pop) has been influenced by American soul and R&B. This paper examines the soul tradition in contemporary K-pop by interrogating the adoption and adaptation of the genre by several K-pop groups.
IFANS: Mapping K-pop’s International Fandom is a scholarly research project that examines global fan attitudes and activities through surveys, collection of information on online communities and analysis of websites. Crystal S. Anderson, PhD (Elon University) is the Principal Investigator of the studies and Curator of the iFans project site.
A Far East Movement: The Cultural Politics of Asian/Americans in Kpop
Dr. Crystal S. Anderson
Association of Asian American Studies Conference, Washington, DC
April 11-14, 2012
With the global spread of Hallyu (global Korean cultural movement expressed through music, television dramas and film), many have focused on the reception of Korean culture by other countries. However, there is also a reciprocal movement, one where Asian/Americans migrate to the Korean popular music scene, bringing a sensibility reflecting experiences as people of color in the United States AND members of an Asian diaspora. This paper explores the complicated results of such movement. On one hand, Korean American artists like Jay Park have encountered obstacles in navigating the Kpop scene. Initially a member of the all-male group 2PM, Park created controversy over his abrupt departure and subsequent negative comments about Koreans. His experience suggests challenges in acculturating to what seems to be a foreign culture to him as an Asian American. On the other hand, Korean artists born or raised in the United States (i.e. Hyesung, and Andy of Shinhwa) or Canada (i.e. Henry of Super Junior) seem to avoid the kinds of troubles that Park encounters. In addition, Asian American groups such as Aziatix have gained a measure of success in Kpop. My paper will explore factors that may account for this difference. In addition, American producers such as Steven Lee regularly work behind the scenes making music that draws on American R&B and soul, while Korean producers such as Yoo Young Jin work with African Americans to create what can only be described as Korean soul. What are the implications of this transnational movement of culture? Is the reception of these subjects in Kpop impacted by transnational cultural politics?