Image: Pixabay

Colors and Consequences: Branding and Fandom in K-pop

While recent reports about arguments over K-pop fanclub colors may seem superficial, they reveal the value of branding for group promotion as well as the emotional relationship between K-pop groups and their fans. The ire of fans of Shinhwa (one of the oldest K-pop groups and the longest-running K-pop group with original members) was raised…

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Black Popular Music and K-pop

One of the major forces driving the appeal of K-pop around the globe is the music, but it seems to receive the least attention. ¬†When commentators do turn their attention to K-pop, they recognize that it draws from a variety of musical genres and styles. But in making such generalizations, they often overlook the crucial…

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Fan Commentary: Nostalgia and Fly to the Sky

As their 2014 comeback shows, Fly to the Sky (FTTS) remains a potent force in K-pop, even after a five-year hiatus. However, even before the rumors of a comeback, the group was ever-present in the minds of fans, who recalled Fly to the Sky’s emotional impact and place in K-pop history. A review of 361…

#digitalhallyu: Mindomo X Hallyu

At KPK, we receive frequent requests for information from people want to get up to speed on Hallyu quickly, but do not have much familiarity with Hallyu as a cultural movement. So, Kaetrena Davis Kendrick and I used Mindomo, a web-based mind-mapping tool, to create a visual of the basics of Hallyu, or the Korean…

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Fan Commentary: Yoon Mi Rae and Sony Pictures

The recent legal entanglement between Yoon Mi Rae (also known as Tasha) and Sony Pictures prompted K-pop fans to express their opinions about copyright, permission and global corporations. In “Yoon Mi Rae to Take Legal Action Against Sony Pictures for Using Her Song in ‘The Interview’ Without Permission,” Soompi writer kiddy_days writes that Yoon, legendary…