This story from The Korea Herald shows the international intellectual interest in Hallyu. In addition to scholars from Korea presenting on Hallyu, the story references an academic from Mexico who explores the role of fan clubs in Mexico.
Hallyu studies is truly global, not just confined to the East Asian region. It also involves a variety of aspects because it is a cultural movement that includes not just music but also other culturla production.
See on view.koreaherald.com